Fanocracy: Turning Fans into Customers and Customers into Fans. David Meerman Scott, Reiko Scott, Tony Robbins

Fanocracy-Turning-Fans-into.pdf
ISBN: 9780593084007 | 304 pages | 8 Mb

• Fanocracy: Turning Fans into Customers and Customers into Fans
• David Meerman Scott, Reiko Scott, Tony Robbins
• Page: 304
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780593084007
• Publisher: Penguin Publishing Group

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From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.   In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:   ·         MeUndies, the subscription company that’s revolutionizing underwear ·         HeadCount, the nonprofit that registers voters at music concerts ·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers ·         Hagerty, the classic-car insurance provider with over 600,000 premier club members ·         HubSpot, the software company that draws 25,000 attendees to its annual conference   For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

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Our Dining Table. Mita Ori

Our-Dining-Table.pdf
ISBN: 9781642757569 | 180 pages | 5 Mb

• Our Dining Table
• Mita Ori
• Page: 180
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781642757569
• Publisher: Seven Seas Entertainment LLC

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Mastering Pizza: The Art and Practice of Handmade Pizza, Focaccia, and Calzone by Marc Vetri, David Joachim

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• Marc Vetri, David Joachim
• Page: 272
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780399579226
• Publisher: Potter/Ten Speed/Harmony/Rodale

Mastering Pizza: The Art and Practice of Handmade Pizza, Focaccia, and Calzone

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A Baby to Bind His Innocent by Michelle Smart

• A Baby to Bind His Innocent
• Michelle Smart
• Page: 224
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• ISBN: 9781335148667
• Publisher: Harlequin

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Thunder & Lightning: Weather Past, Present, Future. Lauren Redniss

Thunder-Lightning-Weather-Past.pdf
ISBN: 9780812993172 | 272 pages | 7 Mb

• Thunder & Lightning: Weather Past, Present, Future
• Lauren Redniss
• Page: 272
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780812993172
• Publisher: Random House Publishing Group

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From the National Book Award finalist Lauren Redniss, author of Radioactive, comes a dazzling fusion of storytelling, visual art, and reportage that grapples with weather in all its dimensions: its danger and its beauty, why it happens and what it means.   Weather is the very air we breathe—it shapes our daily lives and alters the course of history. In Thunder & Lightning, Lauren Redniss tells the story of weather and humankind through the ages.   This wide-ranging work roams from the driest desert on earth to a frigid island in the Arctic, from the Biblical flood to the defeat of the Spanish Armada. Redniss visits the headquarters of the National Weather Service, recounts top-secret rainmaking operations during the Vietnam War, and examines the economic impact of disasters like Hurricane Katrina. Drawing on extensive research and countless interviews, she examines our own day and age, from our most personal decisions—Do I need an umbrella today?—to the awesome challenges we face with global climate change.   Redniss produced each element of Thunder & Lightning: the text, the artwork, the covers, and every page in between. She created many of the images using the antiquated printmaking technique copper plate photogravure etching. She even designed the book’s typeface.   The result is a book unlike any other: a spellbinding combination of storytelling, art, and science.   Advance praise for Thunder & Lightning   “Lauren Redniss is one of the most creative science writers of our time—her combination of beautiful artwork, reporting, and poetic prose brings science to life in ways that words alone simply cannot. Thunder & Lighting is a fascinating meditation on how climate affects the earth’s landscape and the lives inhabiting it, but also how the landscape of a book—the layout of its text, the images on its pages—impacts the telling of a story. This is an important book about a topic that couldn’t be more important to us all.”—Rebecca Skloot   “In Thunder & Lightning, Lauren Redniss combines her own dual punch of expressive art and impressive erudition to give an entirely new take on all that happens above our heads. This is an illuminated book that is also an illuminating one.”—Adam Gopnik   “Lauren Redniss’s Thunder & Lightning is such a strange and wonderful thing, the work of a first-class mind that refuses to submit to any categories or precedent. It’s the way you wish science would always be taught—with a mix of stories and facts, legend and hard science.”—Dave Eggers   “Beautiful and totally original.”—Elizabeth Kolbert

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